Benefits of dynamic pricing

EllaFashion is a digital pricing solution developed in close co-operation with retailers, for retailers. It combines digital price tags with smart fitting room and is an attractive choice for most different environments; from an exclusive boutique to outlets and anything in between. Retailer saves money and receives a reliable tool for maximizing sales, profit and margins.

EllaFashion provides dynamic pricing, real-time inventory and an efficient anti-theft system. The smart fitting room improves customer service and helps the customers to try and buy more.
The digital price tags are light-weight, small and elegant. Pricing is easily kept up to date, as the retailer can change prices with just a push of a button.
Getting started with EllaFashion is easy and economical.

Seven reasons

slider-arrowSell more.

The digital pricing solution enables dynamic sale and campaign pricing. Pricing is easy, flexible and remote-controlled. Price changes can be preprogrammed to ensure ultra-fast campaigns.
With EllaFashion Solution you can have the same prices regardless of the sales channel. Also, a chain of stores can easily have the same pricing across countries.

slider-arrowGet higher profit and better margins.

 Will a price increase of a few cents affect the demand of a product? Most likely it will not. With EllaFashion the retailer can efficiently use small price changes to maximize profit margins.

slider-arrowSave money.

The prices are changed with a push of a button. Prices are automatically updated in the POS system, at scales and shelf edge. Printing costs and human errors are minimized.

Digital and dynamic pricing is a superior way to have efficient sales campaigns; the price of slow-moving items can easily be lowered to sell them at a reduced price. Shelf space is quickly made available for faster selling articles and the amount of scrap is minimized.

slider-arrowIncrease productivity.

 Why waste personnel's valuable time on changing paper labels, checking for errors and correcting the price labels? Why not let them concentrate on what really matters: better customer service, which is yet increased with the smart fitting room feature. You can also do inventory immediately as often as you wish.

slider-arrowIncrease customer satisfaction.

 Customer’s shopping experience is more pleasant than ever; in the smart fitting room it is easy to call for assistance and ask for other garments. The digital price tags guarantee that the price is always right and clearly presented. A happy customer tends to return and buy more.

slider-arrowUnchallenged facts to support decision making.

 MariElla Labels digital retail pricing system comes with tools to create customized reporting system.

slider-arrowBuilt-in anti-theft system.

There is no need to add separate alarm devices to garments, as the digital price tags are provided with attachable anti-theft. Intelligent EllaFittingRoom together with MariElla Labels is a very efficient anti-theft system and leads to minimum shrinkage.

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